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The company already has 100 financial advisers, with a predicted total turnover of more than £3m this year. It is recruiting a further 150 high-quality IFAs and said it hoped to increase turnover to between £8-£9m.

The firm offers integrated fact-find, profiling and asset-allocation model tools, alongside specialist research support on funds and portfolios. It also has a dedicated “para-planning” service for larger or more complex cases.

Chris Smallwood, chief executive at 2plan, said: “In a world where IFAs are under increasing pressure from the regulator, where administrative burden is rising and causing inefficiencies, where compliance and litigation risks are escalating and indemnity costs are soaring, we want to build a safe environment for our members to work within.”