What's in a name or 500?

The people at Resolution like to present themselves as a decisive bunch. But one question has been dogging the Glasgow-based company for a while – what to call itself.

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Diary can reveal that since its merger with Pearl, which will bring both companies’ asset management businesses together – execs have gone through a list of over 500 potential monikers.

Finding the new name has not just been tasked to advertising execs however - all employees have been invited to give suggestions. Diary’s source said most of the 500 possibilities were rejected for just being rubbish, and many of the more appealing names have already been taken by unknown financial firms in far flung territories. Watch this space.

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