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One fund analyst recounted one of his more recent festival memories, after being accosted by one of the locals. "I was sitting at a festival in Dublin - it was one of those moments where you're between performances - reading a book," he told me.

"All of a sudden, a big Irish lad sidled up and said: 'What de hell are ye readin' that for? It's a feckin' festival.' I put the book down after that - I didn't want to seem too out of place."