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LeadPoint and LookupPage, Lead generation, www.leadpoint.co.uk

Provider says...

Lead generation company LeadPoint has teamed up with online reputation management company LookupPage and is offering the option of a free website to intermediaries to help boost their profiles and hopefully in turn boost business.

Justin Rees, head of marketing at London-based LeadPoint UK, said: "With LeadPoint, when a consumer submits their information online requesting to be contacted by an intermediary they will see a thank you page showing them who is going to contact them.

"By providing intermediaries with the ability to create their own webpage any lead buyer who does not have a website can now upload their webpage address so that it appears on this thank you page.

"Consumers can then click on this link to see more information about the person or company that is going to contact them. This will help build a relationship with the customer from the start and ultimately will help to convert more leads into business."

Mark Guymer, managing director of LookupPage, said: "As an online service based on making people visible in search there is a very clear opportunity to partner with an innovator like LeadPoint.

"Our online reputation management service will provide a unique combination of an easily customisable web page which is highly visible across all leading search engines to help LeadPoint intermediaries in their businesses."

We say...

Plus points... In this challenging market, intermediaries will be looking at any means of boosting business and ultimately their revenue. The option of a free website is another way for them to boost their web presence and profile and hopefully also their client base. In this day an age, every mortgage adviser should be represented online as this is the way a growing number of clients look for a suitable intermediary.

Could do better... This is a small drop in the ocean in terms of increasing business for intermediaries and a website should be part of a wider plan to bolster business.

Adviser says...

Simon Reeks, director of Cheshire-based Solution Mortgages, said: "I received an email from Leadpoint advising me of the prospect of creating a free web page through LookupPage. Obviously any way of enhancing your online presence is a good thing and I immediately set about creating one.

"Although we already have a well established website you can never have enough ways of marketing your business.

"Not only was it a simple task to create the web page but it also enabled us to provide links back to our existing homepage, blog and any inner pages of our website we thought other users would find informative.

"It is also a great way of networking with other people within your industry and I have already had a call from another intermediary who was keen to introduce business through us as due to the changes in lenders' distribution channels he did not have access to the lenders we do.

"Marketing is the key to any business and LookupPage should be viewed as another tool in your armoury."

Rating: 3/5 stars