FTAdviser.com

Advertising

The advisory subsidiary of Skipton Building Society has struck a deal with Hinckley and Rugby that will allow its customers to receive face-to-face independent advice through an affinity partnership

The lender is the fourth building society to offer the service by teaming up with with SFS.

Paul Isherwood, distribution director of Skipton Financial Services, said: "We are delighted to begin our relationship with Hinckley and Rugby. 

"The deal demonstrates our ongoing commitment to develop diverse affinity partnerships for mutual benefit and we have no doubt that this latest initiative will prove just as successful as the existing arrangements. 

"Our advisers look forward to providing top quality whole of market advice to Hinckley and Rugby members over many years to come."

Chris White, chief executive of Hinckley and Rugby Building Society, said, "This deal is great news for all our members who, in addition to the services we currently provide them with will now be able to receive fee-free whole of market financial advice from one of the UK's top 25 financial advisers. 

"We look forward to a mutually beneficial relationship lasting many years."