Two advisers have joined the Beaufort Group, creating a new branch of the advice network covering the Three Counties area.
Mark Davis and Jason Bolton set up Beaufort Financial (Three Counties) after deciding to establish a new firm together but needing help with back office support.
The new firm will cover Herefordshire, Worcestershire and Gloucestershire and opens with about 70 existing clients and £16m of assets under advice.
Beaufort Group's executive chairman, Simon Goldthorpe, said: "We set up the Beaufort Group in 2012 to offer a completely different model from the established networks, a business model that we feel strikes a chord with those advisers who really care about their clients and want to grow their businesses in a measured manner.
"The support services that we offer allow the advisers to concentrate on what they do best - offering high end financial planning.
"We are delighted that Mark and Jason have come on board and we look forward to helping them achieve their goals."
Mr Davis and Mr Bolton had worked together for Jelf Group between 2005 and 2008 but continued to meet regularly after Mr Davis left Jelf and realised they shared many aims and ambitions.
Earlier this year they decided to go into business together and needed help doing so.
Mr Davis said: "We carried out a lot of research and due diligence to find the right partnership for us to be able to provide a financial planning service that is not solely reliant on a product being purchased. Therefore, we were able to eliminate many of the options available.
"We were introduced to the Beaufort Group and immediately felt that there could be a collaboration of like minds. We are particularly impressed by the full range of services that we could outsource, not only the group's DFM offering, paraplanning and compliance, but also marketing and PR support, which is particularly important in view of our growth aspirations."
Beaufort Group owns a discretionary fund management company, Beaufort Investment Management, which has almost £1bn in funds under management.
The group, which was established in 2012, currently has 14 partner firms advising more than 12,000 clients.
damian.fantato@ft.com
