Sesame aims to offer one-stop financial advice shop

Sesame Bankhall Group is planning to broaden it service propositions to become the “home for professional financial advisers”, claiming that regardless of the business model an adviser chooses post-Retail Distribution Review, it will offer a solution.

George Higginson, chief executive of Sesame, told FTAdviser that 2011 has been a year of “major investment” for the group and that this will continue into 2012 as it strives to develop the “widest range of quality services” for adviser firms to choose from.

He said: “In the run-up to the RDR this valuable support will enable advisers to re-engineer their business, operate efficiently and responsibly, enhance their service to clients and drive more revenue for their firm.

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“These are all vital factors in ensuring that firms make a successful transition to the new RDR world.”

Mr Higginson claimed that key areas of development include wealth management and adviser technology, where new developments will include its Attitude to Risk and Portfolio Analysis tools, its client and practice management system, and Optimum Investment Management, a new venture that will help advisers create bespoke investment solutions for their clients.

He said: “These initiatives will link to our investment platform strategy and new restricted advice service.

“With our scale and financial strength, we will support network, restricted and independent advisers, while remaining committed to both authorised representative and directly authorised markets.

“No matter how advisers wish to operate post-RDR, we will have the solutions to support them.”

Mr Higginson hopes that its new The Financial Adviser School will also bring “much needed new blood” into the industry.

He said: “By training and nurturing the next generation we will help give our industry the resources it needs to fulfil its full potential in the years ahead.

“Our goal is to make Sesame Bankhall Group the home for professional financial advisers. Whatever their business model, we are committed to supporting firms on their journey.”