Just Retirement has appointed Keith Haggart to drive the firm’s equity release solutions business and work on the company’s development into the long-term care market.
Mr Haggart, who will hold the position of retirement needs director, joins the business from Prudential, where he held a position as a business director for equity release and had launched the company’s flexible lifetime mortgage.
Prior to Prudential Mr Haggart worked at Britannic Retirement Solutions and he is a Fellow of the Chartered Insurance Institute.
In 2009 Mr Haggart was at risk of redundancy at Prudential when the provider announced it would pull out of the equity release market.
At Just Retirement Mr Haggart will be responsible for all aspects of the equity release solutions business. The annuities company said the move was part of a plan to deepen its footprint in the retirement income market.
Mark Hawthorne, commercial director, said Mr Haggart will provide “the commercial focus in product and distribution innovation within these key markets”.