Independent wrap platform Ascentric has recruited former UK head of Commercial Wealth Management at HSBC, Mike Morrow, as its new director of sales and marketing.
Prior to his role at HSBC, Mr Morrow was head of platform distribution at Axa.
Hugo Thorman, Managing Director of Ascentric, said: “He [Mr Morrow] has the exact skill set and reputation we need to lead the sales and marketing team of a leading wrap platform business in this exciting and growing market.”
Mr Morrow said: “I am incredibly excited to be joining Ascentric at this point in its evolution. I spent a number of years competing with Ascentric while at Axa and then the last 16 months working in partnership with them while at HSBC, as provider of an open architecture onshore bond.
“Successful platform adoption and integration is one of the critical steps in getting an advisory business ready to survive and thrive in the post RDR environment.
“As one of the few profitable platforms in the UK market and with secure long term funding, I believe Ascentric is uniquely placed to deliver this.”
Ascentric reached profitability in 2011 and has now accumulated over £3.6bn of assets under administration.
