The Engage Mutual is accessible for all UK residents aged 50 to 80 and includes a cover up to £40,000, whole of life protection and guaranteed acceptance without the need for a medical.
Bob Hunt, chief executive of Paradigm Mortgage Services, said: “The Guaranteed 50 Plus life cover product is notable in this marketplace given there is no underwriting and guaranteed acceptance without a medical for every client between the ages of 50 and 80.
“Nearly a quarter of over-50s have a long-term illness, health problem or disability and we are sure this product will be of great interest to our members with clients who are in this age bracket.
“Engage Mutual obtained extensive feedback from intermediaries in order to enhance its Guaranteed 50 Plus life cover for this market and have a good reputation for the support services they offer.”
Karl Elliott, marketing director of Engage Mutual, said: “Joining Paradigm’s protection panel is an indication of the ongoing demand from advisers for our Guaranteed 50 Plus life cover and we are delighted to be invited to work with such a successful business.”