Privately funded bridging lender West One Loans has appointed Keir Morris as business development manager.
Morris joins from the Lloyds Banking Group where he spent the last six years managing regions for several intermediaries within the group. He was named the top performing business development manager for the group in both 2009 and 2010.
Duncan Kreeger, chairman of West One Loans, said: “Demand for bridging loans is increasing rapidly: according to our projections gross lending will hit £1.5bn by the close of the year.
“With high street revenues drying up, bridging loans are becoming an increasingly vital source of business for brokers.”
Morris will join current business development manager Jason Fantini, who was appointed in 2011.