A new national financial advisory firm set to launch this year and founded by Ken Davy will be named Sandringham Financial Partners.
Steve Braidford, managing director of the company, said: “We wanted to have a name which was memorable, whilst conveying the essence of the Sandringham Partners ethos in terms of integrity, service and value.
“Obviously Sandringham is still going through the FSA approval process and the launch date is subject to the timing of regulatory approval, however we are already receiving increasing interest from advisers so it is important to announce the name now.”
Mr Davy added: “We aim to build a business where advisers can manage their client relationships with the confidence that they are being supported by a national brand which works to ensure that it produces customer friendly material which is informative, easy to read and reinforces the value of financial advice.”
Mr Braidford argued that many of the “old, established and outdated” national models do not help advisers grow their business and instead make the administration “far more burdensome” than it should be.
He said: “Sandringham is built on the new model, with up to date technology integrated at the heart of the business.
“The investment we have made into this aspect of the business should see advisers able to operate in a more effective way and create time in their diaries to do more of the work which generates income for them.”