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Adviser Guides

Guide to selling your brand

Published by FTAdviser | Jul 05, 2012

Your business can grow in no time if people know you and it can be shattered if your competitors overpower your name.

FTAdviser’s Guide to selling your brand tackles how to create and push your brand in order to muster lasting customer loyalty.

Answers supplied by David Shelton, independent consultant and author of The Business of Advice.

  1. Q: How can I find out what clients think about my brand?

    Before you start this exercise it is important to recognise what is meant by ‘brand’ for financial advice businesses.

  2. Q: How can I learn what my clients value?

    The best way to do this is to ask them, according to David Shelton, independent consultant and author of The Business of Advice.

  3. Q: How can my marketing target the right clients?

    Beginning with a full description of target clients, advisers must find ways to communicate with similar individuals.

  4. Q: How can I make sure a client keeps my details?

    Making sure a client keeps your details is very hard to achieve.

  5. Q: How can I market my business?

    There are a wide range of marketing methods that could be effective for advisory businesses.

  6. Q: What are the pros and cons of marketing techniques?

    The various marketing techniques all have pros and cons.

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