CompaniesOct 4 2012

PanaceaIFA to rebrand as Panacea Adviser

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ByDonia O’Loughlin

Online adviser community PanaceaIFA has rebranded to Panacea Adviser, with the new website launching on Monday (8 October).

This move reflects the changing IFA landscape ahead of the implementation of Retail Distribution Review and is designed to underscore Panacea’s support for advisers taking the restricted route as well as those that will be independent.

The name change also reflects an overhaul of the site’s content and features, which include improved navigation, an updated home page, an enhanced forum, and an improved social media area.

The Association of IFAs also recently announced a rebrand driven by the RDR, proposing renaming itself the Association of Professional Financial Advisers.

Derek Bradley, chief executive of the rebranded Panacea Adviser, said: “This move aims to align us firmly with all the RDR principles and adviser models. Under the new name, we will continue to offer directly regulated advisers, both restricted and independent, free access to industry updates, support services and technical intelligence as well as campaigning and lobbying on behalf of the financial advice industry.

“We have worked hard to become a respected voice within the financial services industry over the last five years and greatly look forward to growing even further, as Panacea Adviser, in a post-RDR world. This move follows on from the successes we have enjoyed in lobbying for more regulation over claims management companies to the Ministry of Justice, the levy increases to the Financial Services Compensation Scheme and relentlessly campaigning about RDR issues to the Financial Services Authority.”