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Post-Sipp ATS to concentrate on advisory platform market

Following the completion of the sale last Friday, the sales and marketing director for ATS said it would now concentrate its efforts on developing the provider’s intermediary platform proposition.

Some 500 advisers use the platform, which boasts assets under management of £4bn, however Mr Mcluckie said it hoped to grow to £10bn within the next few years. He said ATS has grown its platform intermediary sales team from one to eight in what he called a “major push” to help achieve the platform’s growth ambitions.

He said: “Our direct-to-consumer proposition makes up roughly 90 per cent of our business, so we think there is a lot of potential in increasing our presence within the advisory community.

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“The post-RDR environment, where advisers need to demonstrate wider investment choices to retain their independence, offers up great opportunities for ATS.

“We see ourselves as part of a multi-platform proposition, while our flat fee structure is unique in the market – giving intermediaries and their clients a clear expectation of platform costs, regardless of the size of their portfolio.

“Our whole-of-market access to investments, trusts and other investment choices that are lacking on other platforms such as ETCs and ETFs mean that we are confident that advisers will see the real benefit of using the platform.”

Key statistics

• £36bn – Assets in ATS’s former Sipp book

• £4bn – current assets under management on ATS platform

• Platform currently has 9/1 split towards direct-to-consumer business

Adviser view

“It’s interesting news that Alliance Trust is going to concentrate on the intermediary market, and the fact that it is a well-known name with consumers already gives it an advantage. It will add to competition and, hopefully, drive drown prices. However, I would caution that I hope it is not purely an exercise to asset gather, and a way of attracting customers to its direct-to-consumer proposition.”

Raj Shah, Blue Wealth, Sheffield