Fidelity has poached Russell Lancaster from RSA Group to be sales director on its UK retail team.
Mr Lancaster had joined RSA in September 2012 as distribution director after spending 10 years at Cofunds, latterly as head of commercial and key accounts.
He will be responsible for the “development and delivery of Fidelity’s adviser strategy” and will report to Ben Waterhouse, head of UK retail sales at Fidelity.
Mr Waterhouse said: “With more than 15 years in financial services and his experience in developing a leading adviser platform, Mr Lancaster is well placed to drive the continual growth of our adviser channel.
“This appointment is a reflection of our ongoing commitment to meeting the evolving needs of advisers in the post RDR landscape.”