Charles Stanley launches direct to consumer platform

Charles Stanley is to launch its direct-to-consumer investment platform this week, with 1,400 funds offered to investors initially.

“This is an ongoing commitment, not a flash in the pan,” said Ben Yearsley, head of investment research at the firm.

“We want to make an impact. We are a year early in launching our clean share prices and will stand out because we are already ready.”

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Around 1,400 funds, including investment trusts, will be initially offered on the Charles Stanley Direct platform.

The platform will offer predominantly clean-fee fund share classes rather than using bundled share classes.

Mr Yearsley said the next step would be to launch buy and sell lists in March, then a Junior SIPP and ISA range in early summer.

For unit trusts and Oeics, the platform will impose a 0.25 per cent charge for the first £500,000 of assets and a 0.15 per cent charge on assets above that level.