Standard Life has laid out a 12-month development plan for its Wrap platform, including improving its range of products and unbundling its pricing structure.
The company said the plan - dubbed the ‘Leading Platform Programme’ - would include improvements to access to discretionary fund managers, structured products, exchange-traded funds and “other market-traded assets” such as investment trusts.
David Tiller, Standard Life’s head of platform propositions, claimed the changes would see the platform become one of “very few platforms able to offer the combination of technology, investment capability and business support that advisers need”.
The company also said it would enhance the platform’s “usability” by adding more tools and “support services” for advisers.
It also said it would undergo “a major simplification and full unbundling of the pricing structure” for the platform, including the negotiation of bespoke pricing for some funds to reflect the rebates it currently negotiates with fund managers.