The simplified system includes a quotation server to make the process easier to use, a new application process and online form.
Advisers had complained that the questions and order were not logical and things needed to be made easier for them.
Most of the work was done within the company’s background systems to enable future planned development and a by-product of this was to speed up the service.
Mat Manser, sales and marketing director for Holloway, said: “The objective behind our IT upgrades was to make things quicker and easier for advisers so that they spend less time on paperwork and more time with their clients.
“The investment we have made in our IT systems has given us a sleeker, smoother application process. We have simplified the whole system and advisers will find it much easier to use. The end result is that policies can be in place and clients protected quicker.”
Barry Johnson, owner of Northamptonshire-based Barry Johnson Financial Services, said: “Our business runs on IT, whatever we do. And we spend a lot of money on IT and we are always upgrading it because it enables us to give our clients a better service. Any upgrade or improvements are welcomed by us.”