ProtectionMay 9 2013

Mystery Shopper Dundee

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Adviser (Independent): Cyber IFA, 24 South Tay Street, Dundee DD1 1PD

Speed of Response: Time of call: 10.02am. One ring. 5/5

Telephone Manner: Both the person who answered the phone and the adviser himself were polite and friendly. 5/5

Qualifications: The adviser explained he is qualified to Diploma level and is authorised to provide advice on protection and investment. 5/5

Payment Method: The adviser said remuneration for the advice would take the form of commission or a fee, depending on the size of the premium 5/5

Guidance Given: The adviser said the first step would be for the shopper to make an appointment for a meeting, so the adviser could identify her needs and review her income and expenditure to gauge affordability. He outlined three protection possibilities – life cover, income protection and critical illness cover – and explained the difference. He said income protection could pose some challenges, given that the shopper’s business is new and her income levels are as yet unknown. 4/5

Knowledge:The adviser was knowledgeable about the subject. 4/5

Email/Web Presence



The shopper was impressed by the adviser’s in-depth and clear explanations and professional approach. He also took the time to show an interest in the shopper’s new business and her plans for it.


Adviser (Independent): Blackadders Wealth Management, 30 & 34 Reform St, Dundee, DD1 1RJ

Speed of response: Time of call: 11.21am. Two rings. 5/5

Telephone manner: The adviser had a warm, friendly telephone manner and a down-to-earth, professional approach. 5/5

Qualifications: The adviser said he is a chartered financial planner and that only 5-10 per cent of advisers in the UK are qualified to that level. 5/5

Payment Method

He said a half-hour meeting to assess the shopper’s requirements would be free of charge, and that there would be a fee for any work after that. 5/5

Guidance Given

The guidance given was practical, as well as specific to the shopper’s questions. The adviser explained that the shopper should consider the risk to her business if she became unwell and cover herself accordingly, but to assess this in light of what she could feasibly afford. 3/5


The adviser was knowledgeable about the subject of personal and business protection and the factors that could determine the size of the premiums. 4/5

Web Presence 5/5


He came across as a good listener and empathised with the shopper’s explanation that it may be some time before she could progress the matter, due to the demands of her new business.


Adviser (Independent): Walker Dunnett & Co, 29 Commercial Street, Dundee DD1 3DG