Your IndustryMay 30 2013

Openwork to help advisers build brand identity

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Openwork has launched a major marketing support drive aimed at helping its owner-advisers build a brand identity.

As part of the move Openwork is launching on Smart Hub, its online marketing support system, tools that enable advisers make a logo and build websites.

The tools include logo builders - offering three options according to advisers’ requirements - and, following a recently-completed pilot trail with 10 firms, a number of pre-approved website design templates.

Philip Martin, proposition and marketing director of Openwork, said: “Helping advisers to grow their businesses is a key plank of our support proposition and we are committed to ensuring that our members have all the tools and skills they need to market themselves successfully.

“We will continue to develop our support in this area in line with the evolving needs of our advisers.”