PlatformsJul 15 2013

Platform View: A rose by any other name

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Banks all offer slightly different charges and ranges of products but they are still banks. The same applies to platforms. They all provide access to different investment solutions, with different tools and functionality to help advisers manage their clients’ wealth. To attach additional labels only serves to confuse the customer.

The driver of choice should be service, functionality, charges, financial strength and investment range, not a label that no longer has any meaning.

Peter Mann is managing director of Skandia UK