Standard Life to allow ‘white labelling’ of platform

Standard Life is rolling out a “flexible technology interface” from next week which will allow adviser firms to include their own branding in client-facing online material.

In addition the platform said the changes would allow “the smooth and fast introduction” of so-called super-clean, or bespoke priced, share classes.

The changes will also include an “enhanced withdrawals” ability which will allow cash to be automatically withdrawn from a client’s account to fund adviser charging. Standard Life has also signed up to the Tax Incentivised Savings Association’s Tex programme to enable automated re-registration of funds from one platform to another.

Article continues after advert

Head of wrap Ross Easton said the technology overhaul was “the biggest in Standard Life’s history” and includes updates to “every page” of the platform’s website.

Standard Life has been the most bullish platform in publicly stating it has agreements in place for bespoke fund pricing, although major asset managers including Kames and M&G have ruled themselves out of giving platforms exclusive discounts.