Entire WM sheds branding after Bellpenny acquisition

Entire Wealth Management has been acquired by wealth management company Bellpenny for an undisclosed sum, with the business immediately no longer trading under its former name.

The deal sees over 1,000 active clients transfer to Bellpenny, which will see its assets under advice grow by around £100m to more than £950m in assets under advice.

According to a statement that appears when navigating to Entire Wealth Management’s website, the Walton-on-Thames-based firm has immediately ceased trading under its current name. The website redirects users to Bellpenny.

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A statement on the former Entire Wealth Management website said: “Entire Wealth Management has ceased trading under its current name and has integrated with Bellpenny, a new wealth management company.

“We are dedicated to helping our clients make the most of their money. That’s why we believe in hard work, attention to detail, fairness and the freedom nurturing money can bring.

“Our vision is to become the UK’s most respected financial advice company.”

In a previous interview with FTAdviser, Simon Youlton, managing director of Entire, said that Entire has 14 advisers and a network of support staff with 28 people in total.

Entire has a broad focus and advises on pensions and protection as well as investments, which makes up the bulk of its business.