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Cirencester launches online ‘chat tool’ for advisers

Protection specialist Cirencester Friendly has launched a new online chat tool to facilitate greater instant communication between their underwriters and financial advisers looking to transact business with the society.

In the first of several planned technology updates for the society, the new chat facility will give financial advisers an instant answer to any medical queries they might want to discuss with an underwriter before making a submission.

This allows financial advisers to find out whether it is worth submitting an application, generating an instant indicative decision and reducing the likelihood of the receipt of unsuitable applications thereby saving time.

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Each ‘conversation’ between the financial adviser and underwriter will be recorded and emailed to both parties creating a physical record, which the firm said would be “beneficial in instances of difficult or specific underwriting”.

John Bridge, director of sales and marketing at Cirencester friendly said: “Meaningful and regular communication with the financial adviser community is of vital importance to Cirencester friendly.

“We listen to our advisers and keep them informed of changes to products, processes and other important information regarding the society’s business which is invaluable in helping us improve our service.

“Speed of application is essential to financial advisers, especially when they need to give their clients the answers. This new tool will also allow financial advisers to ‘prepare’ their clients for the likely decision, therefore increasing the chance of the client accepting the terms offered.”