Events  

In the saddle for Summer

At the time of writing we are just entering August and holiday season is well underway.

Unusually for Britain we’ve already had some fantastic sunny weeks and the only wet, miserable spell coincided nicely with the Australian cricket team finally finding some form, which resulted in a drawn test and England retaining the Ashes at Old Trafford; yet more British sporting success!

Flipping the calendar over into the new month brought home to me just how soon the PruProtect Chance to Ride with Michael Vaughan will be upon us, with the first leg due to set off from Headingley on 6 September. In fact I saw on Twitter that the man himself has started his training for the event just this week.

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As a former professional sportsman, Michael probably doesn’t need as much preparation as the rest of us participating! I myself have been pedalling hard (when time permits) for a month or so now to try and ensure the peloton doesn’t leave me too far behind…

It’s great to have a goal to aim for whenever you’re exercising; whether that’s just losing weight, getting in shape for your summer beach break or improving your fitness, so seeing the Chance to Ride looming in the diary is proving useful in motivating me to get on that saddle.

By telling us about their exercise and general lifestyle, members can be rewarded through Vitality – anything from reductions in their monthly premiums to free cinema tickets and even, topically, discounted holidays.

I use a heart rate monitor when I’m out cycling, the information from which is uploaded to the Vitality website in order to earn me points, but there are lots of other ways to engage, whether you’re a sporty type or simply someone who walks the dog every day.

As we continue to grow, more and more advisers are now talking to their clients about PruProtect and our Vitality programme. The feedback is that customers love the idea of being able to get something back from an insurance product even if they never need to make a claim, something which is unique to PruProtect in the Protection market.

To find out more about PruProtect and Vitality, visit pruprotect.co.uk/adviser or speak to your Business Consultant. It’s also not too late to sign up and be part of PruProtect Chance to Ride on one of the four stages across the UK, following the progress of the one day cricket series between England and Australia. Go to chancetoride.co.uk for more information.

Justin Taurog is Distribution and Marketing Director at PruProtect