The income protection provider, who plans several further technology updates in the future, said this new chat service will provide financial advisers with instant access to underwriters for all medical-related queries.
Interactions between the financial adviser and underwriter will be recorded and emailed to both parties at the end of the conversation, meaning there will be a record of any discussion.
John Bridge, director of sales and marketing at Cirencester Friendly, said: “Speed of application is essential to financial advisers, especially when they need to give their clients the answers.
“This new tool will also allow financial advisers to ‘prepare’ their clients for the likely decision, therefore increasing the chance of the client accepting the terms offered.”
Mark Loydall, chartered financial planner and director for Leicestershire-based Cambourne Financial Planning, said:
“It is definitely very useful to have the ability to speak directly with the people who make the decision. This is the first time something like this has been launched formally. The more insurance companies work with IFAs the better, as often insurance companies have instead been looking to steal our clients.”