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Nationwide rolls out D2C channel on mortgage platform

Prospective homebuyers and existing mortgage customers of Nationwide will now be able to apply for new loans switch products or port existing loans without speaking to an adviser, as the building society rolls out a direct-to-consumer channel for its origination and sales platform.

Financial services technology provider Avelo has launched the direct to consumer channel for Nationwide’s platform, with the firm stating that the service is now the only fully multi-channel system of its kind.

The platform is already operational across Nationwide’s intermediary, branch and call centre networks as well as the Mortgage Trading Exchange, following its initial launch.

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With all channels integrated on the mortgage platform, customers will benefit from improved efficiency and speed in the sales process and won’t need to spend time re-entering their data as they switch from the on-line channel to a branch or call centre, Avelo said in a statement.

Consumers will now be able to research, compare and choose a product, get a quote and pay any fees online, and new Nationwide borrowers will have the ability to complete an application online.

Existing Nationwide borrowers will be able to directly research and switch products, borrow more or port their existing loans when they move home, and confirm any change to their mortgage product.

Jon Whitmore, group sales and marketing director at Avelo, said: “The direct to consumer element of our MSO is the final piece of the puzzle in making the process of securing a mortgage deal as flexible and efficient as possible for Nationwide’s prospective and current borrowers.

“Consumers will now be able to truly channel hop, starting the process online then switching to a branch or call centre without having to retype or lose any data.”