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Axa Wealth: We’ll build on adviser ‘partnership’ pledge

Axa Wealth has announced plans to focus on developing adviser partnerships over the next two years to encourage consumers to go to financial advisers for help.

The news comes as Axa Wealth reports assets under management having grown from £20.8bn to £24.6bn in last 12 months, with platform assets up 45 per cent and Architas assets up to £12.6bn during the third quarter of 2013.

Mike Kellard, chief executive of Axa Wealth, said the provider would now focus over the next two years on building adviser partnerships and family investing.

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He said: “Most people in reality are normally investing on behalf of those closest to them - whether that be family or the social family of close friends - and not just for themselves.

“We must also all do much better to improve the perception among the public that we are there for them, and to continue to improve service to them and their advisers.

“Recent market research used by Axa Wealth shows that banks and insurance companies (consumers don’t necessarily differentiate between these and wealth management companies) are consistently rated as worst at customer service.

“This issue makes me even more determined to change this perception over the next couple of years, to ensure the huge difference we make to millions of people every year is better understood and the overall customer experience is further improved.”