The new multi-benefit comparison service will help advisers in two ways, said Mr Byford, by allowing them to compare and contrast various products, and get individual protection quotes in a client-focused way.
The tool, which is available to users of Capita’s quote and e-apply portal, Webline, will not only save advisers time, but also cut costs for their client, said Mr Byford.
Once a client has been selected on the system, the adviser can research multiple protection cover types for which they can get bespoke quotes.
If the adviser needs quotes against more than one cover type, the system will automatically assess if that combination can be supported by a multi-benefit product.
To help with audit trails, all standalone and multi-benefit quotes requested are captured and saved within a client-specific file on the system.
Advisers can also quote and compare specifically for multi-benefit products instead of receiving standalone product quotes. Previously, to get a true multi-benefit quote, an adviser would have had to run several separate quotes on a portal or contact different providers for product details.
There are three providers already set up on Webline, with two more to join in the near future.
The new service can be tailored for both restricted and whole of market advisers, with no additional subscription cost.
Who is on Webline?
Legal & General
PruProtect, with a further two insurers joining imminently.
Donna Brenchley, e-commerce director for the London-based Mortgage Advice Bureau, said: “The new functionality allows our advisers to illustrate the benefits of a menu-based product to their clients in a few simple steps. There was an increasing demand from our advisers, who favour these product types, and this new system meets all of these demands.”