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Product review: Webline comparison tool

Advisers wanting to research and compare different multi-benefit solutions can access a new tool through Webline.

Advisers can research different multiple protection cover types to quote for. Should the adviser choose to quote against more than one cover type, the system will automatically assess whether it is possible to support that combination with a multi-benefit product.

It will then allow the adviser to see the cost comparison of multiple stand-alone products versus a single multi-benefit product premium, and assess whether this is a more time- and cost-effective solution for the client.

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The system saves and captures all quotes in a client-specific file for future reference.

Webline will automatically search multi-benefit quotes from Bright Grey, Legal & General and PruProtect, with a further two still-unnamed insurers to join imminently. There is no additional cost for the tool to Webline users, who pay £11 per month.


Often when an adviser wants to obtain a truly multi-benefit quote they need to run multiple separate quotes on a portal or ask individual product providers for details, but this tool gives a useful way to get the same information all in one place.

The purpose of any software is to make the user’s life easier and in this case the Webline tool appears to be able to streamline an adviser’s research process considerably. Capturing and saving quotes on a centralised client file is another way in which the tool seems to be well considered. It also means that clients only have to produce one application and medical questionnaire.

That said, the tool will only be working at its best when all providers who offer multi-benefit solutions are searchable. Until that happens, advisers will still have to go through the time-consuming research to be able to compare solutions from providers not on the comparison service.