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Lowes to develop direct-to-consumer initiatives

Newcastle-based Lowes Financial Management is set to develop a number of direct-to-consumer initiatives in response to the Retail Distribution Review pushing more consumers into self-advice and transacting on an execution-only basis.

Speaking to FTAdviser, Ian Lowes, managing director, said: “Acknowledging that RDR has, and is likely to further lead to many people looking to self-advise and transact on an execution only basis Lowes is developing a number of D2C initiatives which will be rolled out in 2014.”

Looking ahead, Mr Lowes said that the Lowes Group plc, which incorporates Lowes Financial Management, is aiming to build on 2013’s success to further improve the service that it provides to clients.

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He said: “Whilst the firm is most well-known because of its position in the structured product market this is not its main business area and having further strengthened our investment management proposition in 2013 the company aims to continue its run of enviable investment performance.

“The company runs a successful educational seminar programme which has had an audience of thousands over recent years. With 99 per cent of those attendees who completed an appraisal form rating the events as ‘time well spent’ it is expected that seminars will continue to be a major part of Lowes’ new client generation strategy.”

On the structured product front, the company’s IFA facing service StructuredProductReview.com has recently undergone a revamp and now includes further tools such as an extensive counterparty platform to help advisers assess the sector and understand counterparty risk.

Mr Lowes said: “Lowes, which consists of a team of over sixty including a not unsubstantial, software development team, will continue to enhance its unique structured product management software, SP-Perspective, with the aim of licencing it to third parties as well offering it as part of an unrivalled discretionary managed proposition.

“Whilst we have a significant programme of investment in infrastructure and IT based initiatives that are expected to impact profits in 2014, there is significant potential for 2014 to be an improvement on 2013, which was our best year to date.”