Multi-asset funds top sales charts in 2013

Multi-asset funds dominated product sales on Skandia’s platform in 2013 following the introduction of the RDR.

The platform said on average 30 per cent of monthly inflows went into multi-asset products during the year. The next best figure was from UK equity funds, which registered an average share of 18 per cent of inflows as investor confidence in the UK recovery grew.

The least popular asset class was cash, Skandia said, with investors on average withdrawing money from cash reserves in order to invest into other assets.

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Alistair Campbell, head of investment marketing at Skandia, said: “As a result of the RDR and the move to adviser charging, the focus on value for money is more prominent than ever and consequently advisers are looking to a wider range of solutions to cater for the varying investment preferences of their clients.

“Packaged investment solutions such as multi-asset funds offer a great alternative for customers who don’t want a bespoke portfolio of funds built by their adviser, but still want to access the top funds and fund managers.”