The lender said it was eager to capitalise on the internet’s ability to communicate immediately with interested parties without taking staff away from every-day interaction with current clients.
Paul Brett, director of sales for Masthaven Secured Loans, said webinars were popular because they are time efficient, informal and enable attendees to ask questions and receive immediate answers.
He added: “Webinars can be tailored to meet the individual needs of our introducers and can cover everything from new products, underwriting and other aspects of our criteria. We are firm believers in face-to-face contact as a relationship builder, but where the webinar is so useful is in being able to get almost immediate access to training and information, which might take time to organise as a face-to-face meeting.”
The first webinar, on 20 January, consisted of a presentation made by the firm’s underwriting manager, Sarah Phillips.
IFA VERDICT Bradley Moore, head of secured lending at Essex-based Brightstar Financial
“Masthaven’s use of the webinar is definitely the future for this kind of training and information dissemination. It was very useful for my people, it gave them the information they needed and without the disruption to the working day that is normal with a face-to-face session.”