Life insurance, critical illness cover and income protection all play a key part in ensuring your client’s family are covered against the financial impact of death, critical illness, or loss of income due to sickness or an accident.

This guide will explore the different types of protection available to protect families, the benefits and downsides of the various insurance policies and how to make sure your client has the most appropriate and affordable level of cover for their needs.

Tackling any objections your client may have to paying for protection and how far alternatives to insurance will stretch is also covered.

Supporting material from Ian Smart, head of product development and technical support of Bright Grey; John Wilkinson, protection director of Aegon UK; Louise Colley, protection distribution director for Aviva; Bonnie Burns, product director of Legal & General; Chris McNab, protection product manager of LV; and Peter Hamilton, head of retail protection propositions of Zurich.