Aviva platform breaks through £3bn FUM

The intermediary director for Aviva said: “Our decision to focus on mid-market clients has continued to attract an increasing number of advisers to the Aviva Platform who are looking to offer value, straightforward products and a wide range of investment solutions.

“Advisers appreciate our platform’s simplicity and effectiveness in helping them to reduce costs in their business. We made a number of improvements to the platform during 2013, which demonstrates just how serious we are about delivering a platform with features and tools that are important to them.”

Figures for 2013 revealed that there has been more than 200 per cent growth since 2012, taking the funds under management to £3bn.

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For 2014, Mr Beswick added that Aviva was developing a full suite of clean share class funds added in preparation for the bulk fund conversions planned for this year, as well as the introduction of a pricing tier on the platform for clients with portfolios of more than £400,000.

Industry comment

Mark Polson, founder of independent platform consultancy the Lang Cat, said: “Aviva has a good, simple platform that does what it does without too much fuss. There are a lot of advisers using it a little bit, rather than placing all or most of their assets on it, but the platform should do well as long as Aviva remembers that advisers want it slick, simple and cheap.”

Key statistics

· More than 200% growth in funds under management on platform since 2012

· 2300 clean shares on platform