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Aviva shows strong adviser support for platform

According to figures from Aviva, this represents a more than 200 per cent growth in FUM since 2012.

Phil Ralli, head of platform proposition at Aviva, said much of the growth came from “double” the number of advisers using the platform over 2013.

He said: “Advisers seem to like our track record of meeting regulatory changes without disrupting their business, and this is certainly our aim with our clean share class fund approach.”

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The company has introduced a new pricing tier on the platform for clients with portfolios of more than £400,000, and now has more than 2300 clean shares on the platform.