Fidelity has slashed fees on its range of tracker funds to record lows, significantly undercutting rivals Vanguard, BlackRock, HSBC and L&G.
For UK retail investors, the Fidelity UK Index fund now costs just 0.07 per cent, its US fund 0.08 per cent, European 0.10 per cent, Emerging Markets 0.23 per cent and World fund 0.18 per cent in OCF terms.
No sooner had Fidelity announced its price reductions, than BlackRock’s iShares cut fees on six of its exchange-traded funds, reducing their total expense ratios by 5 to 28 basis points, although it denies this was in response to Fidelity’s move.
So is this a signal that the price war in the UK passive market is about to intensify?
Dave Penny, managing director at Invest Southwest, says: “I would expect so and I sincerely hope so.
“Clearly, there is much more direct-to-customer interest nowadays, post-RDR, and some very low headline charging makes sense for Fidelity in a competitive market.”
He sees Fidelity’s move as a reaction to the increasing popularity of passive investments, as DIY investors grow in confidence and as financial advisers become more comfortable with the concept, particularly for the more developed investment markets.
Adrian Lowcock, senior investment researcher at Hargreaves Lansdown, sees the move as part of a welcome trend towards lower fees in passive funds.
“It is good to see competition in the market driving down the cost of investing, both active and passive.”
Alan Smith, chief executive at Capital Asset Management, describes Fidelity’s move as “very bullish”, adding that it will be interesting to see how Vanguard, in particular, will respond.
“They have the global scale to undercut anyone should they choose to,” he claims.
When asked to comment on its competitors’ moves, Nick Blake, Vanguard’s head of retail, explained: “As our assets under management increase globally, we can continue to reduce expense ratios for the investors in our funds.”
So will advisers and fund-of-fund managers buy passives from Fidelity, given its tracker range will also carry higher fees when bought through other fund supermarkets – an added 0.02 per cent above Fidelity’s own supermarket price?
Mr Penny says: “For the right client, we certainly would recommend such funds as part of a spread portfolio. The argument for passive versus actively managed funds is being more effectively made now and, in the developed markets, there is plenty of active funds that underperform the sector average.”
Mr Lowcock says: “Cost is an important part of total returns, particularly when it comes to passive investments. However, it is not the only consideration. Tracking error and suitability of the benchmark should also be considered.
“In addition, advisers and fund-of-fund managers need to consider whether passive is the right approach. In some sectors, passives work well, whilst in others active management offers attractive solutions.”
Mr Smith thinks many advisers will be looking very closely at the Fidelity range, as the pricing structure undercuts the rest of the market by a significant margin.