Life platforms are attracting growing interest

According to the research, Aviva and Axa Elevate are the platforms advisers are most likely to be “warming to”, having perhaps disregarded them in the past.

The study also stated that 12 per cent of advisers mention Aviva and 9 per cent the Elevate wrap in their lists of preferred platforms.

Richard Bradley, Platforum’s head of data, said: “While it would be expected that newer platforms Aviva and Aegon UK would have higher net:gross sales ratios, Standard Life’s results are very solid, given the size of the platform. It’s interesting to note that the life, and former life companies – Aegon UK, Aviva, AXA and Standard Life – are those reporting some of the strongest results. In general, the life companies appear to be performing well at the moment.”

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