Key Retirement Solutions has been appointed as the equity release partner for the newly-launched Family Building Society.
KRS says it will be the only equity release adviser working with the Family Building Society, which has appointed a panel of nine partners to provide support on products and services outside its mortgage and savings expertise.
All equity release enquiries received by the Family Building Society will be referred to Key Retirement Solutions which is already established as the market leader in this growing sector.
Family Building Society, launched earlier this week, claimed to be the first launch in the building society sector in 30 years. Earlier this week, Chase de Vere announced that it has been appointed to provide financial advice to the Family Building Society.
The Family Building Society is a mutual based on the premise that “families can help each other financially through well-designed mortgages, savings and other products”, with a proposition that it says will allow parents and grandparents to help younger people get in the housing ladder without having to give money away.
Dean Mirfin, group director at KRS, said: “Equity release is making a major contribution to the retirement planning of many of the customers the Family Building Society aims to help and we look forward to working with them.
“Our expertise is in advising the over-55s and the Family Building Society’s focus on innovation and the importance of expert advice fits perfectly with our business.”