The Money Advice Service has become one of the latest organisations to sign up to the Seven Families protection campaign.
According to Peter Le Beau, chairman of the Income Protection Task Force who is leading the Seven Families campaign, both Mas and consumer lobby group Angry Policyholders have joined with 17 existing advisers and insurance providers to help raise awareness of the need for income protection.
Mr Le Beau said: “To have both Mas and Angry Policyholders on board is fantastic news. Their commitment to consumer issues is excellent, and we are looking forward to taking the project forward.
“We have been busy working on a number of areas in the build-up to launch, which is almost ready. We hope to announce the first family in the coming weeks.”
The Seven Families campaign was announced earlier this year, aiming to increase awareness and the take-up of income protection, by providing a monthly income for seven families whose main breadwinner is unable to work due to illness or injury.
Earlier this month, Dr Marius Barnard, who is credited with having invented critical illness insurance, gave his support to the Seven Families campaign.
Companies already on board: Ageas Protect, Aviva, British Friendly, Canada Life, Cardif, Pinnacle, Ellipse, Exeter Friendly, Friends Life, Hannover Re UK Life, LV=, Pacific Life Re, PruProtect, RGA, Scor, Scottish Widows, Unum and Zurich.