Protection  

Charity-led campaign goes live

A charity-led campaign to raise public awareness of the financial impact of long-term illness or disability launches today.

The ‘Seven Families’ campaign will provide financial support for one year to the breadwinners of seven families who are currently unable to work through ill health or as the result of an accident.

The families are based in different parts of the country, come from various backgrounds and are experiencing the impacts of a range of different health conditions and injuries.

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The campaign has a dedicated website and, from today (3 November), will be supported by a range of online tools via Facebook, YouTube and Twitter, which will include updates from the families as their stories unfold over the year.

Last week, Aegon became the latest provider to pledge support, taking the number of providers supporting the initiative to 19.

Peter Le Beau, spokesperson for the campaign, said: “Put simply, we want to highlight the need for people to plan financially in case they become too ill to earn. This campaign provides a tax-free income for one year to people who have lost their ability to earn because of a serious or long-term health condition or disability.

“It is the first campaign of its kind and it is probably the first time so many major companies have worked together for a common purpose and got widespread support for doing so. However, it is not just about the money: each family will also have the opportunity to benefit from independent living, rehabilitation and counselling services.”

Jason Jaspal, from Disability Rights UK, said: “We campaign constantly for much faster and more effective support when somebody’s life changes through an accident or health condition.

“The Seven Families campaign raises awareness of the financial and emotional impact being unable to work due to long term health conditions or disability has on a person, as well as identifying what support makes most difference to living the life you choose.

Mr Jaspal continued: “We hear from people daily who have to wait months for assessments (for Personal Independence Payment), while receiving ineffective or no support to resume work. This project will help us learn how different it can be when people do have resources, information and access to support on their own terms.”

Mr Le Beau added: “Each family will also have access to basic financial advice, from a range of volunteering financial advisers, to help with basic finances and budgeting.”

donia.o’loughlin@ft.com