On-line Partnership Group rebrands ahead of expansion

Surrey-based On-line Partnership Group Ltd has rebranded as In Partnership, in what the adviser network’s owner has said will be the first in a number of developments.

Greg Stark, a member of the In Partnership board and managing director of the UK private client services group at Russell Investments, which bought In Partnership last year, said: “We wanted to clean up the brand and the name In Partnership is reflective of what we are trying to achieve.

“It will not be a big surprise that we plan to introduce some capacity around ensuring that our advisers can deliver whatever they feel is right for their clients. That is our major focus.

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“We feel we are in an attractive position for high-quality advisers. We have been growing, and we are pretty excited about the next year.”

He added that Russell Investments is working on a “distinct yet flexible proposition” which would attract new members.

Kevin McDonagh, group chief executive of OLPG and now chief executive of In Partnership, said: “This rebranding is just one of the steps we’re taking to refocus and strengthen the network.

“Our advisers are already benefiting from increased compliance, education and investment resources as well as the stability Russell Investments has brought.”

At the moment In Partnership is made up of more than 500 investment, mortgage and protection advisers. In comparison, Sesame is the UK’s largest financial adviser network with more than 3,000 members.

Russell Investments, which is based in Seattle, has more than US$279bn (£174.3bn) in assets under management.

Adviser view

Dominic Basilea, director of St Albans-based Aqua Wealth Management, said: “Being in a network is not for me, and I would rather be directly authorised.

“I think networks are a quick and easy solution for advisers that want to have their own place but don’t want to have the compliance headaches.

“But you are relying on another company to be successful.”