MetLife has created the role of wealth management director to help deliver guaranteed drawdown growth plans ahead of pensions flexibilities being introduced from April 2015.
Simon Massey, who was intermediaries director at Scottish Widows, will be responsible for developing new strategic partners and driving sales across the adviser market and through MetLife’s sales desks.
At Scottish Widows he was responsible for leading the creation of a single intermediary business and developed strategy across the business.
Previously he held senior roles at Aviva, across its different brands focused on the intermediary market, including director of business development and director of IFA development.
He will now work closely with MetLife’s marketing, product, business development and operations teams to develop strategy and efficiently deliver the third way annuity provider’s overarching wealth management goals.
Dominic Grinstead, managing director of MetLife UK, said: “The appointment of a wealth management director is a major development for our business and I am confident Simon will bring a strong focus and drive to ensuring we deliver our long-term growth strategy.”
Mr Massey said the business was driven by ambitious plans to deliver some “very exciting” products to advisers.
“Guaranteed drawdown is ideally suited to the new pensions regime and MetLife’s commitment to providing solutions with real customer value is a compelling proposition to help deliver.”