Virgin Money has unveiled a trio of savings products, with the rate on its one-year Isa put up to 1.7 per cent.
The firm has also launched a one-year fixed rate bond which is available at 1.7 per cent and a 100 day notice saver paying out 1.35 per cent.
Its new Isa accepts transfers from existing Isas and additional deposits are accepted for 30 days following account opening.
The bond account can be opened with just £1 and additional deposits will be accepted for as long as the account remains available to new customers.
Meanwhile the 100 day notice saver has a minimum balance of £1 and a maximum balance of £500,000 and withdrawals can be made charge-free by providing 100 days’ notice.
Anthony Mooney, financial services director at Virgin Money, said: “Our new savings products offer good value and choice to our customers, no matter how they wish to invest their money.
“Our range offers customers the same competitive rates for Isas and fixed rate bonds, giving Isa savers the full benefit of tax-efficiency.
“We also offer exactly the same rate through all channels, so customers can choose how they wish to operate their account without detriment to rate.”