A corporate proposition is now offered through VitalityHealth which aims to help companies provide a holistic healthcare and wellness solution to employees
VitalityHealth, formerly known as PruHealth, promotes best practice, innovative technology, and rewarding behavioural change by offering a way to help corporates develop and deliver a health and wellness environment for the benefit of both the business and its employees.
Vitality Corporate works through a process of calculating the Vitality Age delta and segmenting the population, scoring corporate readiness, creating a three-year corporate pathway, driving engagement using the company’s wellness toolkit and Corporate Vitality status, and measuring the three-year outcome against the plan.
The motive behind the launch of this product came from the results of the Britain’s Healthiest Company initiative. Launched in 2012, the initiative claims to be the largest and most comprehensive survey of employee health in the UK, compiling responses from 82 companies and over 23,500 employees.
The study focused on the level of fitness and activity of participants, as well as their mental wellbeing, stress, morale and overall satisfaction. The results were then correlated with the impact of these factors on productivity to suggest potential benefits and savings for corporates.
VitalityHealth emphasises the need for this type of shared value insurance model – where companies can save money on insurance by helping employees become their healthier selves.
Greg Levine, director of corporate and intermediated business, described the product as a holistic view on employee and mental health. Employers should not take a one-size-fits-all approach to staff, so VitalityHealth’s new offering allows employers to tailor their plans depending on requirements and budget.
Comment:
Employees might have second thoughts about their next after-work trip to the pub if their employer implements VitalityHealth’s new corporate proposition.
Through an online health assessment and Vitality Experience day, clients are given a Vitality Age – an indication of how their lifestyle choices could be affecting their life expectancy, then allowing VitalityHealth to tailor a programme and recommendation to their specific needs. Likely fewer pints and chips, more green juice and trips to the gym.
If this doesn’t sound like the kind of transition your employees would be eager for, the company uses their Wellness Toolkit, complete with coaches, corporate challenges, and campaigns to engage workers with positive lifestyle changes. If this isn’t enough encouragement, there are also online tools and a mobile app to help keep them to account.
People that engage in healthy lifestyles are often more productive at work and take fewer sick days, so this programme aims to help corporates encourage their employees to embrace healthier living.
Unfortunately, information about the specific cost was unavailable as the company said that pricing is competitive in the market, and discounts applied over time through engagement with the Vitality Wellness programme makes it difficult to provide a pricing estimate.
