Feelings count

Feelings count

True Potential’s 2015 conference also looked at a subject usually neglected in finance: emotion.

Professor Mark Fenton-O’Creevy of the Open University Business School argued that emotions were influential in financial decisions.

He cited the account of a young City trader who, feeling the pressure of his work, retired to the toilet to vomit, while more experienced hands talked of controlling and channelling their feelings.

Article continues after advert

Grapevine only hopes that financial advisers keep control of their feelings while talking to their clients.