Friends Life has enhanced its cancer cover and simplified the main cancer definition to help support customers better, Mark Anders has said.
According to the director of sales for individual protection at Friends Life, the upgraded critical illness cover will include a new less advanced cancer additional payment definition, which will cover 20 specific types of cancer.
The changes also include increased and standardised payment for all additional payments to 25 per cent of benefit or £25,000, whichever is lower, and a new option to add Global Treatment, in association with Best Doctors, for an additional £4 a month.
Mr Anders added: “The new enhancements we have made to our critical illness proposition mean our customers can be even more confident that their policy will support them financially across a very broad range of significant illnesses.
“After all, that is what we are here for – supporting customers when they or their children have health problems.”
Friends Life has also added a severe hearing loss additional payment to complement the main deafness definition.
Tom Conner, director for Brighton-based Drewberry Insurance, said: “Friends Life and Vitality (Pru) have the most comprehensive critical illness cover in the market, and with these improvements, Friends Life’s cancer cover is certainly second to none.
“Friends Life is building great products with excellent additional benefits that clients really value. I just hope Aviva decides to continue with these products once the takeover is complete.”