Sunlife has appointed Mark Jones, previously head of protection at LV, to develop the protection retail arm of the business.
Mr Jones has over 27 years of experience in the financial services industry and has been head of protection at LV since 2009, where he was responsible for their innovation in the protection market. .
In his new role as protection director he will report to Sunlife’s managing director Dean Lamble. He will be responsible for further enhancing Sunlife’s market share in the UK’s growing protection industry.
Mr Lamble said of the appointment: “He is a highly respected industry leader in protection with a great degree of passion to change the way consumers are engaged and served in the protection market.
“SunLife sees protection as one of its core focus areas for the future and is already seeing success in its recently launched direct-to-consumer offerings.”