Mortgages  

Kensington launches campaign aimed at brokers

Kensington launches campaign aimed at brokers

Kensington has launched a campaign designed to help brokers write more specialist mortgage business.

The campaign has original content to help brokers place cases for clients who can fall outside of the mainstream.

Today (8 April) the first stage launches, which features never-before-seen animated case studies based on mortgages that Kensington has been able to approve in recent months. The lender said the new campaign is part of its ongoing commitment to intermediaries.

Article continues after advert

The second stage will follow later this month in the shape of a brand new Marketing Toolkit website, with tips and information for brokers on how to promote their business.

In May, Kensington said it will point brokers in the right direction when it comes to placing a case, with a video that highlights the key stages in the application process and useful guides on how to read bank statements and credit reports.

The campaign launch follows Kensington’s announcement that it is back into the cycle of securitisation as part of a strategy for growth. The firm closed its first securitisation in three years at the end of March, raising £497m to help position it for further expansion.

Steve Griffiths, head of sales and distribution at Kensington said: “Finding a home for your complex cases doesn’t have to be complicated.

“At Kensington we have been a home for hard to place cases for 20 years now and we are always keen share our experience of specialist lending to help demystify the process.

“So we are calling on brokers to draw on our expertise. We think we can help you to identify and place more specialist business, which can only be good for your business.”

ruth.gillbe@ft.com